Consulting
Coaching
Service
Ready for the digital transformation?
Customers love to engage and interact with digital products. Replace one technical feature with experience for success. Add Design Thinking and Customer Experience to your R&D. How does the customer experience affect your value proposition? Do you know how your customers think, get motivated, act and share the product happiness?
Business Model Innovation
Business model elements:
CUSTOMER - who are our target customers?
VALUE PROPOSITION - what do we offer to customers?
VALUE CHAIN - how do we produce our offerings?
PROFIT MECHANISM - why does it generate profit?
Sustainable and Circular Business Model

Taking social responsibility for a sustainable and circular business model innovation. Focus on new markets, cost and risk reduction, innovation leadership and value creation along the whole value and supply chain. Sustainable business modelling as a market advantage.
The Secret Key: Business Model Innovation


TAII Framework®

Organisations and companies need practical tools and guidelines to kick-off the implementation of trustworthy Artificial Intelligence systems. The TAII Framework creates guidance to initiate the implementation of AI ethics.
Management Coaching
Change management and culture is a key success factor in any transformation project - identifying barriers and enablers is crucial for implementing growth and entering new areas. Thinking outside of dominant industry logic - is no simple matter. Mental blocks hamper the development of fresh ideas.
The difficulty of thinking in terms of business models rather than of technologies and products.
Digital transformation is not about technology, it is about leadership and culture.
Change and Organizational Development


Jobs & Projects
aact! 2016 - amv - beurer - bmw group - business upper austria - epunkt it consulting - fronius - goeweil - head - ibm ix - intersport - keba - oekosoziales forum wien - oesb - park here - pestalozzi - pr translations - robart - running coach - runtastic - starlim//sterner - stiglechner - testify - vkb bank - volkswagen - wko ...
What people say, press and speaker
Factory Magazine: Buzzword Bingo, no. 3, p. 23
Factory Magazine: The next big Thing, no. 4, p. 27
Factory Magazine: Einer für alle, alle für einen!, no. 5, p. 29
Education, Experience,
Josef
Baker-Brunnbauer
International Management MBA - Global Business China
Tsinghua University School of Economics and Management BeijingMBA - Innovation and Product Management
LIMAK Johannes Kepler University Austrian Business SchoolPsychosocial Counseling MSc
Karl-Franzens University GrazTechnology Entrepreneurship: Lab to Market
Harvard UniversityEnterprise Design Thinking Practitioner
IBMProduct Manager (FH)
Marketing Academy Munich & University of Applied Sciences Upper AustriaCertified Coach and Social Work
Impulse & Seminare Salzburg and University of Applied SciencesUpper Austria. Diploma in Counseling and Coaching.